The Great Reshuffle: Join PenVine

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With a shattering 47 million people quitting their jobs last year, people are rethinking everything. Many are making brave pivots, escaping burnout, or looking for an opportunity that better suits their passions. The Economist talks about the other end of the stick: employers — and how labor shortages are forcing firms to get creative. In the midst of The Great Resignation, and now, The Great Reshuffle and The Great Pivot, businesses are facing a shrinking or non-existent labor pool: Welcome to the 2022 Talent Wars.

Up to the Challenge

Like other industries, the PR labor pool is tight. Nevertheless, PenVine is hiring! Woman-owned and founded in 2003, PenVine is a boutique PR firm that specializes in technology. Our domain expertise is broad and ever-growing, ranging from digital entertainment and wireless technologies to fintech, adtech, the supply chain, and beyond. At PenVine, we believe in fostering personal development — and with the variety of clients we have and diversity of work we offer, there are many opportunities to learn and grow with our team.

Zero Turnover at PenVine

Despite the Great Covid Job Churn, PenVine remains resilient, reporting zero turnover during the Pandemic. WFH is an environment our team is well accustomed to and we have been as busy as ever these past 24 months. Join PenVine and you will have the opportunity to work with some amazing people. I’m not just talking about our team — we have genuine, down-to-earth clients that we are blessed to work with everyday. Our clients range from start-ups to multi billion dollar, publicly-traded, global companies.

PenVine vs. The Others

PenVine is different from other PR firms. At PenVine, we are equals. Some of us are generalists, with extensive skill sets across corporate, consumer and B2B PR, brand strategy, marketing and social media, and some of us are specialists in writing or media relations.

What We Are Looking For

PenVine is looking for hands-on PR account executives and account managers/directors/VPs who want to learn and grow, are comfortable with WFH, and have solid skills as either a PR generalist or media relations specialist. We also welcome applicants from other industries who are serious about making a pivot to public relations, as skills may be transferable. We welcome all gender identities and sexual orientations to the positions. PenVine is an employer that embraces diversity, equity and inclusion. 

Please send resume and correspondence to jobs@penvine.com. Bonus if you are able to identify the two movie references above.

About Us

Innovation. At PenVine, the word means more than transformational public relations – it’s about improving the way consumers and businesses experience the world. It’s innovation that translates messages into breathtaking content and superior results. It’s innovation that enlightens, wows, makes communications richer yet simpler, more lively yet more authentic. PenVine – Spread the Word.

Freelance and WFH Boom During Covid-19

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Freelancing has traditionally been viewed in a negative light. “It’s not a real job if you’re not in an office.”

“What about benefits?” In fact, you’ve always wanted to have the corner office. How priorities have changed. Welcome to the $1.2 trillion freelance economy. According to CNBC, now more than 1/3 of the American workforce freelance amid Covid-19.

This pandemic has shown us what it takes to stay afloat: self-motivation, organization and consistency. Today, it’s not the corner office that makes the job, it’s our resiliency and commitment that keeps work moving forward. It’s changing how future generations think about earning a living. We all have a lot to manage — work, hybrid/home-schooling, relationships, family, health, safety. As a result, our priorities have shifted and our flexibility has been put to the test. The ability to adapt to a new work environment is crucial.

While not every profession has the opportunity to freelance or deliver value from a work-from-home (WFH) environment, we are very thankful here at PenVine that we can and do. As a WFH public relations firm, the PenVine team is accustomed to working independently, but as a team, traveling as needed, and delivering every ounce of productivity we can.

While working and schooling during a pandemic is new for most of us, we have to adapt to ensure continuity, safety and in some cases, survival. That means making WFH work for you. Whether you are a freelancer or full-time employee, discipline and organization are the keys to success. And now that WFH is the “new normal” — we not only have to accept it, we have to embrace it. Some companies have been amazingly supportive with their WFH strategies, others not as much. We’re all in this together.

PenVine is hiring. We’re looking for a few great public relations professionals to join our WFH team on a full-time or freelance basis. Here’s what we’re looking for: https://www.linkedin.com/jobs/view/2163409133/?refId=20304351600271696048

Feel free to reach out to us at jobs@penvine.com.

Good luck and stay safe!

Spring Showers of Opportunity: We’re Hiring!

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We may not have had much of a Spring so far (in NYC and the greater Northeast areas), but as winter thaws, it’s giving way to a shower of opportunities at PenVine. We’re seeking to add 1-2 superb media relations pros to our growing team:

Senior Account Executive, Technology & B2B

PenVine is a boutique PR firm with seasoned talent, known for its unique white-glove approach. We develop successful communications programs for multi-billion dollar companies and startups alike. We’re looking for a few hungry PR pros who want something special: to rise, learn and grow, have access to a variety of PR practices, and enjoy unparalleled flexibility, independence and teamwork.

At PenVine, we nurture and applaud hard work. We hire the best-of-the-best. And we reward by offering growth, flexibility and exposure to a variety of hands-on opportunities. Work from home or at our office in Midtown Manhattan. Go above and beyond to get client results and get a merit increase or spot bonus. We want you to grow, lead and inspire.

Responsibilities

  • Lead media relations execution and support client metrics, including proactive/reactive media relations, announcement drafting and pitching, abstract development, thought leadership pitching and placement
  • Identify and work with media; demonstrate extensive network of technology and business media contacts, particularly technology blogs, major business press, business TV and industry media
  • Participate in developing client strategy around media relations, announcements, thought leadership, speaker’s bureau and recognition programs
  • Write, edit and proofread materials ensuring quality and consistency with appropriate writing styles
  • Demonstrate understanding of and implement public engagement using social media tools
  • Provide client service support: attend calls/meetings, meet deadlines, troubleshoot problems, draft recaps
  • Participate in new business process including research, proposal and pitch preparation

Basic Qualifications

The senior account executive must have at least five years of technology and B2B public relations experience with a specialty and track record of success in media relations.

Preferred Qualifications

The senior account executive should have a bachelor’s degree in a relevant field, a solid grasp of all basic public relations tools and how they are used as well as solid research, writing and editing skills. S/he should have the ability to develop relationships with media and apply experience and initiative in developing media relations strategies. Specific experience in wealth management, fintech, IoT, security and telecom strongly preferred.

About PenVine

PenVine is a team of wordsmiths, content marketers and data-driven PR pros who transform messages into brilliant storytelling that inspires, engages and activates new audiences. We are expanding and looking for rockstar AEs and SAEs. We offer competitive salaries, healthcare benefits and a unique flexible work environment. Work from home or from our midtown office at 16 E 40th street. Freelance or F/T.

Please send resumes to careers@penvine.com

We’re Hiring! Senior Writer, FinTech & General Tech

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PenVine is seeking a Senior Writer, FinTech & B2B Technology

Responsibilities

  • Interview subject matter experts and produce written content
  • Support ghostwritten articles, posts and speaker submissions
  • Demonstrate extensive experience writing objective and vendor-side thought leadership articles, particularly in the FinTech industry
  • Write, edit and proofread materials ensuring quality and consistency with appropriate writing styles

Basic Qualifications

The senior writer must have at least 10 years of experience as a journalist, corporate or freelance writer with a specialty and track record of success in FinTech and general technology

Preferred Qualifications

The senior writer should have a bachelor’s degree in a relevant field, a solid grasp of tone and writing, solid research, and editing skills. S/he should have the ability to develop relationships with our client subject matter experts and work closely with our team.

About PenVine

PenVine is a team of wordsmiths, content marketers and data-driven PR pros who transform messages into brilliant storytelling that inspires, engages and activates new audiences. We are expanding our team and looking for rockstar writers and PR Senior Account Executives. We offer a flexible work environment, from home or our beautiful midtown NYC offices at 16 E 40th street, healthcare benefits, and competitive salaries. Freelance or F/T.

Please send resumes to careers@penvine.com

 

 

A CEO’s Humanity Can Carry the Company

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Earlier this month, our CEO, Jennifer Schenberg, was interviewed by FierceCEO about the importance of “human touch” from leadership. Schenberg cites empathy, patience and passion as key traits that a CEO should emulate in order to inspire successful teams and business. An except from the feature article:

One necessary trait is empathy, to understand customer, employee and stakeholder concerns, because business doesn’t always run on positive sentiment, said Jennifer Schenberg, CEO of PenVine: “It’s about listening and processing feedback and then addressing those concerns or needs.”

Patience is necessary “to listen to your team, customers and stakeholders and understand what they need to continue growing,” Schenberg said. “And then making the right decisions that are in their best interests, while ensuring the best interests of the company and its employees, is critical.”

Passion is needed “in every communication and interaction about the company and its lifeblood—your employees,” Schenberg said. “Passion about your team, services and products pulls through every interaction—in person and online. It differentiates brands and inspires loyalty.”

Visit FierceCEO to view the full article.

 

 

PenVine Perspective: What it takes to be a good leader

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What does it take to be a good leader? A great CEO? It takes passion, patience and empathy.

FierceCEO highlights what it takes to be a good leader, featuring PenVine CEO, Jennifer Schenberg. An excerpt from FierceCEO:

CEO to CEO.

With the new year here, some chief executives weighed in on what they feel are universal traits to be a good, if not great, CEO. The attributes they cited range from having deep emotional ties to the job and employees to quick thinking skills to making sure everyone understands how the company works. In total, the three guidelines they each offered make a case for a technologically astute organization that has a very human feel.

Jennifer Schenberg, CEO of communications firm PenVine:

  • Empathy to understand customer, employee and stakeholder concerns, because business does not always run on positive sentiment. It’s about listening and processing feedback and then addressing those concerns and/or needs.
  • Patience to listen to your team, customers and stakeholders and understand what they need to continue growing with or without you, and make the right decisions that are in their best interests, while ensuring the best interests of the company and its employees.
  • Passion in every communication and interaction about the company and its lifeblood: employees. Passion about your team, services and/or products pulls through every interaction.

Celebrating 15 Years at PenVine!

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As we usher in 2018, let’s pause for a moment to recognize this milestone year. 2018 marks 15 years for PenVine.

Over the last 15 years, PenVine transformed from a traditional public relations firm to a thought-leadership and content-driven organization. We continue to dedicate ourselves to helping global multi-billion dollar companies, startups, and high-profile individuals alike to build awareness, gain marketshare and outshine their competition. And we’ve broadened our domain expertise from our deep roots in telecom and wireless into many areas in technology, including Fintech, clean/green, IoT and IIoT, artificial intelligence, augmented reality, healthcare technology, wearable diagnostics, credit and payments technology, mobile and digital commerce, sales management, email marketing, mobile marketing and analytics and more.

To our friends, family and beloved clients, here’s to another 15 together! #2018 #15yearsstrong

PR: Bridging the Gap Between Companies and Customers

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Over the years, we’ve been approached by a range of companies — from start-ups to large, global, publicly-traded enterprises. The business goals range from branding and competitive differentiation to marketplace introductions, fundraising, organic growth and exits. But one thing remains constant – each company values public relations to help bridge the gap between their brand and their customers.

Qudos recently interviewed PenVine’s CEO, Jennifer Schenberg, on how PR can help bridge this gap. Read on:

 

“Whether a company has an in-house PR team or not, there are skills, relationships and domain expertise an outside PR firm may have that can complement or augment a company’s marketing efforts” — Jennifer Schenberg

 

It’s Pi Day!

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Pi is described as an “irrational and transcendental number” whose decimals “continue infinitely without repetition or pattern.” So what’s not to celebrate today, it’s Pi Day!

  • Did you know that in a mirror, 3.14 looks like “pie“?
  • Maybe you’re interested in hearing from the Numberphile about Pi and the size of the universe?
  • Find your birthday hidden in Pi or read about last week’s Pi eating contest!

Happy Pi Day!

— The PenVine Team

2017: A Year of Growth & Innovation

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2017 is already a year of growth for the PenVine team. From deep learning, AI and the credit industry to restaurant marketing, mobile advertising and wearable diagnostics, we’re excited to support so much innovation and growth with our clients, globally. I’m so grateful for our team.

Some amazing recent hits:

 

CNBC: Forget the Fitbit, the Smart Patch is the Hot New Fitness Tracker

USA Today: 4 Credit Card Trends for 2017 and What This Means to You

Becker Hospital Review: Nearly half of patients find it difficult to get up-front cost information

USA Today: Your Driving Record: Insurance Companies’ Crystal Ball

Restaurant News: Here’s How KFC Used Mobile Marketing to Achieve 12% Same Store Revenue Growth

MediaPost: 72% of Marketers Say Data Analysis More Important Than Social Media Skills

Spatial Source: GeoSLAM’s ‘Democratisation’ of Laser Scanning

Happy New Year!