Industry
AI and IT Automation Technology
Type
Private
Audience
B2B
Company Stage
Startup
01: THE GOAL
02: THE STRATEGY
03: THE RESULTS
- Positioning the company as a thought leader in AI and smart automation.
- Building momentum and market share in the U.S.
Arago hired PenVine to launch the company in the U.S. and to develop a consistent communications and industry analyst relations program aimed at driving awareness in key focus areas.
- Securing CNBC feature coverage with Arago CEO Hans Boos, at the World Economic Forum.
- Creating compelling surveys debunking the concept of “AI as a job killer,” resulting in key media placements in CIO Magazine and InfoWorld.
- Ghostwriting and placing two executive bylines per month in leading media outlets including Chief Executive, Memeburn, and Global Banking and Finance.
- Establishing close relationships with industry analysts at Gartner, Forrester, IDC and HFS Research.
Strategies Used:
- Proactive Media Relations
- Announcements
- Event PR
- Industry Analyst Relations
- Survey PR
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