
Industry
Digital Advertising and Marketing Media Analyst
Type
Private
Audience
B2B
Company Stage
Startup
01: THE GOAL
02: THE STRATEGY
03: THE RESULTS
To brand the company as the leading authority on all things digital and mobile marketing and advertising.

eMarketer retained PenVine to elevate the firm’s corporate profile and to develop consistent, high-profile media coverage for attracting new clients, upselling new services, and retaining existing subscribers.

Within just three months, PenVine significantly increased eMarketer’s visibility and market momentum by securing extensive business and trade media coverage. The consistent marketplace visibility translated directly into new account wins and positioned eMarketer as the leading industry resource for media commentary on a variety of marketing, content, and advertising news. As a result, the company is currently viewed as the foremost authority on advertising and marketing – covering digital, mobile, social, video, audio, TV, and radio – and is regularly sourced and quoted in Ad Age, Adweek, Bloomberg, Forbes, The New York Times, and countless other advertising, marketing, and business media.

Strategies Used:
- Proactive Media Relations
- Announcements