Greg Cross brings over 20 years of B2B and B2C communications expertise in technology and financial services. Since 2015, Cross has served as a senior account director at PenVine, responsible for providing PR strategy and media relations support for clients in the smart technology, IoT, enterprise networking, wireless security, fintech and fraud sectors. Cross has a strong foundation in understanding complex products and services, as well as developing and executing brand messaging. He is skilled at working with national and trade reporters, market analysts, and financial analysts in publicly traded markets. Throughout his career, Cross has supported a diverse range of companies, including TransUnion and Aruba (Hewlett Packard) at PenVine, Cisco, Advanced Telecom Group (ATG), and Extreme Networks, as well as several upstart companies.