Industry
Smart Wearables Company
Type
Private
Audience
B2B
Company Stage
Startup
01: THE GOAL
02: THE STRATEGY
03: THE RESULTS
To develop branding, messaging and positioning, and formally launch the company as a category owner of smart wearables for healthcare and fitness.
To position the company as the leading authority on wearables, precision medicine, and mobile analytics for preventative healthcare.
Kenzen retained PenVine to develop a strategy for introducing the company to key audiences to attract funding, speed the sales cycle, and firmly establish the company as a category and thought leader.
PenVine took this Pre-Series A startup from zero to media darling in less than five months by:
- Developing new messaging and positioning for the company.
- Rewriting the Website and all press materials.
- Securing significant media coverage in: Forbes, CNBC, Fast Company, TechCrunch, and numerous sports and healthcare trade media outlets.
- Raising awareness and driving inbound leads and inquiries from prospects and investors.
- Securing major recognition for the company, including Fast Company’s World Changing Ideas and Google Day’s Best in Show.
Strategies Used:
- Media Training
- Messaging Development
- Content Creation
- Announcements
- Proactive Media Relations
- Speaking Opportunities
- Event PR
- Awards
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