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Cited. ## Sitemaps - [XML Sitemap](https://penvine.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [The Pulse](https://penvine.com/the-pulse/) - Explore The Pulse, PenVine's blog covering B2B technology PR, AI visibility, generative engine optimization (GEO) strategy, and our client results newsletter. - [The Pulse: AI Is Rewriting Fraud, Finance, and Brand Discovery](https://penvine.com/the-pulse/july_2026_newsletter/) - PenVine's July 2026 newsletter cites recent client media coverage across AI-driven fraud, credit card debt, mortgage lending, martech, and cyber risk. - [Introducing The Pulse & Celebrating 11 Years of Partnership](https://penvine.com/the-pulse/june-2026-newsletter/) - Explore The Pulse, our inaugural newsletter celebrating the clients we love, the partnerships we’ve built, and the relationships we’ve cultivated for decades. - [How CMOs Turn Marketing Metrics Into a Revenue Story](https://penvine.com/the-pulse/turning-metrics-into-revenue-story/) - PenVine CEO and Chief Storyteller Jennifer Schenberg tells Forbes how CMOs and CCOs can shift from cost center to revenue driver in the eyes of the CEO. - [The Companies Building AI Don't Trust AI To Tell Their Story](https://penvine.com/the-pulse/the-companies-building-ai-dont-trust-ai-to-tell-their-story/) - PenVine CEO and Chief Storyteller, Jennifer Schenberg, contributes to Forbes about the rise of the Storyteller and its role within AI and tech companies. - [Spring Showers of Opportunity: We're Hiring!](https://penvine.com/the-pulse/spring-showers-of-opportunity-were-hiring/) - We may not have had much of a Spring so far (in NYC and the greater Northeast areas), but as winter thaws, it's giving way to a shower of opportunities at PenVine. We're seeking to add 1-2 superb media relations pros to our growing team: Senior Account Executive, Technology & B2B PenVine is a boutique - [We're Hiring! Senior Writer, FinTech & General Tech](https://penvine.com/the-pulse/were-hiring-senior-writer-fintech-general-tech/) - PenVine is seeking a Senior Writer, FinTech & B2B Technology Responsibilities Interview subject matter experts and produce written content Support ghostwritten articles, posts and speaker submissions Demonstrate extensive experience writing objective and vendor-side thought leadership articles, particularly in the FinTech industry Write, edit and proofread materials ensuring quality and consistency with appropriate writing styles Basic - [Freelance and WFH Boom During Covid-19](https://penvine.com/the-pulse/freelance-and-wfh-boom-during-covid-19/) - Freelancing has traditionally been viewed in a negative light. "It's not a real job if you're not in an office." "What about benefits?" In fact, you've always wanted to have the corner office. How priorities have changed. Welcome to the $1.2 trillion freelance economy. According to CNBC, now more than 1/3 of the American workforce - [PR: Bridging the Gap Between Companies and Customers](https://penvine.com/the-pulse/pr-bridging-the-gap-between-companies-and-customers/) - Over the years, we've been approached by a range of companies -- from start-ups to large, global, publicly-traded enterprises. The business goals range from branding and competitive differentiation to marketplace introductions, fundraising, organic growth and exits. But one thing remains constant - each company values public relations to help bridge the gap between their brand - [Once in a Lifetime: Pi Day is 3/14/15](https://penvine.com/the-pulse/once-in-a-lifetime-pi-day-is-31415/) - Math enthusiasts and geeks alike have been waiting a century for tomorrow. Why? Because it's Pi Day, 3/14/15. And if you want to get crazy about it, you can celebrate at 9:26:53 a.m. since the next numbers are 9, 2, 6, 5, and 3. And according to ABC News, as befitting its reputation as an elite - [12-12-12: The Last Repeating Date of the Century](https://penvine.com/the-pulse/12-12-12-the-last-repeating-date-of-the-century/) - So how to celebrate? If you just missed getting married at 12:12:12 on 12/12/12, then you can always try to scalp a ticket to tonight's concert benefiting Hurricane Sandy victims at Madison Square Garden, give birth or schedule a C-section or induced delivery (in China, the number 12 and combination 12-12 is very good luck), - [2013: Celebrating a Decade of Success](https://penvine.com/the-pulse/2013-celebrating-a-decade-of-success/) - This year, we're proud to announce that we're ringing in 2013 with a major milestone of our own: 10 years of business success - celebrating some of the most exciting moments for tech start-ups and female entrepreneurs, consumer products and entertainment, clean/green innovation and enterprise-scale and mass-market services. Check out some of our most exciting moments. Reflecting on the Holidays We hope everyone's had a moment - [Can You Hear Me Now?](https://penvine.com/the-pulse/can-you-hear-me-now/) - Happy 40th Birthday, Cellphone. One of the first times I saw a cellphone was on popular early '90s show, Saved by the Bell. Ah the Zack Morris "Brick Phone." I must have gotten my first cellphone in 1995. A gigantic Ericsson. Followed by an equally large Nokia and then eventually, a sleek (at the time) - [It's Pi Day!](https://penvine.com/the-pulse/its-pi-day/) - Pi is described as an “irrational and transcendental number” whose decimals “continue infinitely without repetition or pattern." So what's not to celebrate today, it's Pi Day! Did you know that in a mirror, 3.14 looks like "pie"? Maybe you're interested in hearing from the Numberphile about Pi and the size of the universe? Find your - [PenVine Perspective: What it takes to be a good leader](https://penvine.com/the-pulse/penvine-perspective-what-it-takes-to-be-a-good-leader/) - What does it take to be a good leader? A great CEO? It takes passion, patience and empathy. FierceCEO highlights what it takes to be a good leader, featuring PenVine CEO, Jennifer Schenberg. An excerpt from FierceCEO: CEO to CEO. With the new year here, some chief executives weighed in on what they feel are - [A CEO's Humanity Can Carry the Company](https://penvine.com/the-pulse/a-ceos-humanity-can-carry-the-company/) - Earlier this month, our CEO, Jennifer Schenberg, was interviewed by FierceCEO about the importance of "human touch" from leadership. Schenberg cites empathy, patience and passion as key traits that a CEO should emulate in order to inspire successful teams and business. An except from the feature article: One necessary trait is empathy, to understand customer, - [The Great Reshuffle: Join PenVine](https://penvine.com/the-pulse/the-great-reshuffle-join-penvine/) - With a shattering 47 million people quitting their jobs last year, people are rethinking everything. Many are making brave pivots, escaping burnout, or looking for an opportunity that better suits their passions. The Economist talks about the other end of the stick: employers — and how labor shortages are forcing firms to get creative. In - [Social Media vs Email: What Makes Us Buy?](https://penvine.com/the-pulse/social-media-vs-email-what-makes-us-buy/) - Social media may not be a channel for the “hard sell” but it impacts sales just as much as email. There’s a huge difference between influencing and motivating vs activating via discounts. Today’s consumer is on the look out for coupons and deals — but what makes them pull the trigger? Word-of-mouth, social recommendation or - [How to Make Your Audience Feel Special](https://penvine.com/the-pulse/how-to-make-your-audience-feel-special/) - How do you communicate? Now, how do you want to communicate? We all want personal attention - its what makes us feel special. And years ago, the first time we heard AOL's beloved "You've Got Mail," we smiled. We wanted to get personal emails. Today we have so many emails, it's overwhelming, yet we boast - [Get Smart: Industry Analyst Relations is NOT PR - Featured in Bulldog Reporter](https://penvine.com/the-pulse/get-smart-industry-analyst-relations-is-not-pr-featured-in-bulldog-reporter/) - For startup CEOs and practitioners just entering the field of marketing, PR or industry analyst relations -- our IAR expert, Ilona Mohacsi has a few good pointers, which she made to the Bulldog Reporter this morning. Be sure to read the full article because Ilona covers many of the typical mistakes made when communicating with - [Celebrating 15 Years at PenVine!](https://penvine.com/the-pulse/celebrating-15-years-at-penvine/) - As we usher in 2018, let's pause for a moment to recognize this milestone year. 2018 marks 15 years for PenVine. Over the last 15 years, PenVine transformed from a traditional public relations firm to a thought-leadership and content-driven organization. We continue to dedicate ourselves to helping global multi-billion dollar companies, startups, and high-profile individuals - [2017: A Year of Growth & Innovation](https://penvine.com/the-pulse/2017-a-year-of-growth-innovation/) - 2017 is already a year of growth for the PenVine team. From deep learning, AI and the credit industry to restaurant marketing, mobile advertising and wearable diagnostics, we're excited to support so much innovation and growth with our clients, globally. I'm so grateful for our team. Some amazing recent hits: CNBC: Forget the Fitbit, the Smart - [It's 2016: Calling all NYC Tech and Lifestyle PR Pros](https://penvine.com/the-pulse/its-2016-calling-all-nyc-tech-and-lifestyle-pr-pros/) - Happy 2016! After ringing in the New Year, we're already putting out feelers for rockstar PR Pros to support our growing roster of Consumer and Business Technology and Lifestyle clients. From social networks and mobile apps to smart car technology, the Internet of Things (IoT), smart buildings, marketing technology and bio-technology -- PenVine has several openings for - [It's Spring and We're Hiring!](https://penvine.com/the-pulse/its-spring-and-were-hiring/) - It's Spring and Team PenVine is hiring! We're searching for stellar media relations pros. Must have a current track record of success securing coverage on marketing/advertising, technology and social media topics with major media, technology blogs and marketing publications. Domain expertise in B2B technology, marketing and ad-tech, and social and mobile technologies strongly - [The Social Disconnect Between Brand and Consumer](https://penvine.com/the-pulse/the-social-disconnect-between-brand-and-consumer/) - We wrote about the importance and impact of social media on sales. Today we’re writing about how brands do (or do not effectively) use social media to learn about their customers. When businesses listen to and respond to customers — they learn about their likes, wants and needs. But according to data from Pivot, only 34% - [Will Google Get Its Grooveshark Back On?](https://penvine.com/the-pulse/will-google-get-its-grooveshark-back-on/) - According to the Wall Street Journal’s blog Digits, Google quietly reinstated Grooveshark, the controversial music streaming app. It’s $6.00-$9.00 a month or free ad-supported, and lets you listen to copies of songs uploaded by other users. The problem: is Grooveshark legal? At the end of the day, who’s ultimately responsible for infringing on music label copyrights? - [The Tablet Affect & Streaming TV to Mobile](https://penvine.com/the-pulse/240/) - According to this story from @GAbramovich at @Digiday, when there’s a tablet laying around, people are unlikely to pay attention to your TV ad. However when watching TV programming on a tablet, they’re glued to it. Why? I actually like the psychological analysis here — people have to hold their tablet, so they’re engaged physically; they focus on their show - [Spreading the Word in a Social World](https://penvine.com/the-pulse/spreading-the-word-in-a-social-world/) - In today's ever-evolving social world -- where people have the power to persuade, unite and blacklist brands and products -- PR has a more important role than ever. As we've learned from our clients (and clients' clients), one negative post can spread like wildfire, causing a crisis that requires immediate attention. Whether it's responding to ## Pages - [Home](https://penvine.com/) - PenVine is a B2B technology PR agency for AI, fintech, and cybersecurity leaders. Our all-senior team earns authority that AI engines cite and humans trust. - [Work](https://penvine.com/work/) - From Challengers to Category Leaders Data-Driven B2B Technology PR Results The proof is in the outcomes: category creation, market leadership, IPOs, and strategic exits to industry giants like Google, Cisco, and Constellation Software. For decades, global leaders like TransUnion, HPE Aruba Networking, and Persistent Systems have turned to PenVine to build communications strategies that make - [Jennifer Schenberg](https://penvine.com/about-us/jennifer-schenberg/) - Jennifer Schenberg ceo & chief storyteller Jennifer Schenberg is CEO and Chief Storyteller at PenVine, a B2B technology PR agency for enterprise AI, fintech, cybersecurity, and martech. She scales tech brands, from startups to Fortune 500 enterprises, transforming complex technologies into powerful narratives that create new categories, earn AI visibility, and establish market leadership. Over - [Our Services](https://penvine.com/our-services/) - Explore PenVine's B2B technology PR services, from brand strategy and thought leadership to reputation management, making your brand the answer AI engines cite. - [About](https://penvine.com/about-us/) - About PenVine All-Senior B2B Technology PR Agency What sets PenVine apart is its people. By choosing a high-touch partnership model over traditional agency hierarchies, we ensure that every engagement is led by seasoned judgment and strategic execution. We carry your message to the marketplace, manage narrative consistency across entities, and safeguard your brand from AI misinformation.PenVine - [Arago](https://penvine.com/work/arago/) - Industry AI and IT Automation Technology Type Private Audience B2B Company Stage Startup 01: THE GOAL 02: THE STRATEGY 03: THE RESULTS Positioning the company as a thought leader in AI and smart automation. Building momentum and market share in the U.S. Arago hired PenVine to launch the company in the U.S. and to develop - [Symbio](https://penvine.com/work/symbio/) - Industry Global Product Development Outsourcing Type Private Audience B2B Company Stage Established 01: THE GOAL 02: THE STRATEGY 03: THE RESULTS To establish awareness of Symbio in the US and Western Europe. Hire PenVine to generate visibility and momentum for the company outside of China. Task PenVine with developing and executing successful acquisition strategy. Launch - [Sprinklr](https://penvine.com/work/sprinklr/) - Industry Customer Experience Management Type Public Audience B2B Company Stage Established Brand 01: THE GOALS 02: THE STRATEGY 03: THE RESULTS To introduce Sprinklr globally. To create the sub-market category: enterprise social media management. To position the company as a first mover and category leader. With the world’s largest tech companies nipping at their heels, - [Persistent](https://penvine.com/work/persistent/) - Industry Digital Transformation Technology Type Public Audience B2B Company Stage Established Brand 01: THE GOAL 02: THE STRATEGY 03: THE RESULTS To broadly introduce the company in the U.S. markets. To build visibility and momentum for the company in big data analytics, cloud computing, and mobile and social markets. Persistent Systems hired PenVine to launch - [NevenVision](https://penvine.com/work/nevenvision/) - Industry Mobile Visual Marketing & Identity Type Private Audience B2B2C Company Stage Startup 01: THE GOAL 02: THE STRATEGY 03: THE RESULTS Develop brand ID and messaging for the company. Develop PR program designed to target potential acquirers. NevenVision retained PenVine to develop and oversee global PR & marketing. After devising a PR strategy to - [Kenzen](https://penvine.com/work/kenzen/) - Industry Smart Wearables Company Type Private Audience B2B Company Stage Startup 01: THE GOAL 02: THE STRATEGY 03: THE RESULTS To develop branding, messaging and positioning, and formally launch the company as a category owner of smart wearables for healthcare and fitness. To position the company as the leading authority on wearables, precision medicine, and - [eMarketer](https://penvine.com/work/emarketer/) - Industry Digital Advertising and Marketing Media Analyst Type Private Audience B2B Company Stage Startup 01: THE GOAL 02: THE STRATEGY 03: THE RESULTS To brand the company as the leading authority on all things digital and mobile marketing and advertising. eMarketer retained PenVine to elevate the firm’s corporate profile and to develop consistent, high-profile media - [Aruba](https://penvine.com/work/aruba/) - Industry Enterprise Wireless Networking Type Private Audience B2B Company Stage Established Brand 01: THE SITUATION 02: THE STRATEGY 03: THE RESULTS Aruba was trailing its competitors. They were known as the wireless LAN company with no visibility in security, and no AI story. Aruba hired PenVine for its domain expertise and influencer relationships in these - [Samantha Abelson](https://penvine.com/about-us/samantha-abelson/) - Samantha Abelson Research Coordinator As research assistant at PenVine, Samantha is responsible for running news searches for clients in cybersecurity, life sciences, and supply chain technology. She creates and shares daily reports which include client, competitive and industry news. Prior to joining PenVine, Samantha served as a restaurant hostess. She is currently studying at James - [Dave Murrow](https://penvine.com/about-us/dave-murrow/) - Dave Murrow Staff Writer As a senior writer at PenVine, Dave develops creative marketing and PR content for a variety of agency clients. Over the years, he has held various positions in public relations and writing, at companies like MTV Europe, Edelman, eMarketer, and Owens Corning. He specializes in content creation for B2B technology companies, - [Michelle Rabil](https://penvine.com/about-us/michelle-rabil/) - Michelle Rabil Content Expert Michelle’s eclectic background as a writer and editorial strategist spans public relations, corporate communications, marketing, and journalism. As a seasoned and versatile storyteller, she is adept at finding a brand’s unique voice and drafting compelling content to cohesively relay its identity in print, video, and digital formats. As content creator for - [Elena DiMarcello](https://penvine.com/about-us/elena-dimarcello/) - Elena DiMarcello Account Executive Elena DiMarcello is an account executive at PenVine, where she supports media relations, industry analyst relations, and contributes to research and reporting. Prior to joining PenVine, she served as an account executive at Benvenuti Public Relations, and public relations associate at RXMD. Elena graduated from Penn State University with a bachelor’s - [Erika Heilmann](https://penvine.com/about-us/erika-heilmann/) - Erika Heilmann MEDIA RELATIONS SPECIALIST Erika Heilmann is a media relations specialist, responsible for supporting media outreach, proactive pitching, announcements, media research, and writing for a variety of PenVine clients. She is an accomplished professional with 12 years of experience in the education and communication fields. She has a strong skillset for developing strategies that - [Gabrielle Lescarbeau](https://penvine.com/about-us/gabrielle-lescarbeau/) - Gabrielle Lescarbeau Senior Account Executive Gabrielle Lescarbeau is a senior account executive at PenVine, responsible for managing day-to-day client activities, writing, project management, and driving media relations results for clients in the life sciences, fintech, fraud, insurance and retail sectors. She is a dedicated PR professional with a strong background in language and communications, public - [Tim McDowd](https://penvine.com/about-us/tim-mcdowd/) - Tim McDowd Senior Account Director Tim McDowd is a veteran communications strategist who has shaped PR campaigns for Fortune 500 technology companies and consumer brands across enterprise and B2C sectors. As a senior director of media relations at PenVine, McDowd provides strategic communications for global technology clients, and supports media relations for several clients in - [Greg Cross](https://penvine.com/about-us/greg-cross/) - Greg Cross Senior Account Director Greg Cross brings over 20 years of B2B and B2C communications expertise in technology and financial services. Since 2015, Cross has served as a senior account director at PenVine, responsible for providing PR strategy and media relations support for clients in the smart technology, IoT, enterprise networking, wireless security, fintech - [Michael Ingalls](https://penvine.com/about-us/michael-ingalls/) - Michael Ingalls Senior Vice President Michael Ingalls is a resourceful, strategic, and dynamic public relations leader with more than 25 years of results-driven experience in the financial services, venture capital, B2B technology, entertainment, lifestyle and consumer sectors. He serves as a senior vice president of media relations at PenVine, responsible for developing media relations strategies - [Ilona Mohacsi](https://penvine.com/about-us/ilona-mohacsi/) - Ilona Mohacsi Executive Vice President Ilona Mohacsi brings over 25 years of distinguished corporate expertise in global media and industry analyst relations, with a proven track record of driving impactful international campaigns for leading companies, including On-Line Software, Computer Associates, Inc., and Motorola Enterprise Mobility Business (formerly Symbol Technologies, Inc.). As executive vice president of - [Contact](https://penvine.com/contact/) - Work With Us Ready for a new communications strategy? Get In Touch General Inquiries Have a question unrelated to new client engagements? Let us know First Name Last Name Email Company Message Send Chat With Us Do you need fast help on a big announcement or want to discuss long-term communications strategy? We’re here to - [Careers](https://penvine.com/careers/) - Careers at Penvine Learn from seasoned mentors and brilliant storytellers, and gain hands-on experience by supporting a diverse portfolio of global technology innovators. JOIN OUR TEAM Ilona Mohacsi Executive Vice President “Working for 16 years at PenVine with Jennifer and our team has been the most rewarding experience in my career. Brilliant brainstorming, hands on - [Mindshare and Market Share](https://penvine.com/mindshare-and-market-share/) ## My Templates - [Elementor Header #3687](https://penvine.com/?elementor_library=elementor-header-3687) - Content area - [Elementor Single Post #3766](https://penvine.com/?elementor_library=elementor-single-post-3766) - PenVine is a B2B technology PR agency building category-defining brands across agentic AI, fintech, martech, cybersecurity, fraud, and consumer finance. This month’s client coverage points to one theme: AI now sits on both sides of the table, arming fraudsters and the institutions fighting them, reshaping how investors pick winners, and changing how brands get discovered. - [Default Kit](https://penvine.com/?elementor_library=default-kit) - [Elementor Footer #3697](https://penvine.com/?elementor_library=elementor-footer-3697) - Content area - [Elementor Error 404 #5586](https://penvine.com/?elementor_library=elementor-error-404-5586) - 404 – Page Not Found Oops! The page you’re looking for doesn’t exist or may have been moved. Don’t worry, let’s get you back on track. Home Page - [CUSTOMER SERVICE, CALL CENTER & COLLECTIONS TECHNOLOGY](https://penvine.com/?elementor_library=customer-service-call-center-collections-technology) - [ADVERTISING & MARKETING](https://penvine.com/?elementor_library=advertising-marketing) - [goal arago](https://penvine.com/?elementor_library=goal-arago) - Positioning the company as a thought leader in AI and smart automation. Building momentum and market share in the U.S. - [result arago](https://penvine.com/?elementor_library=result-arago) - Securing CNBC feature coverage with Arago CEO Hans Boos, at the World Economic Forum. Creating compelling surveys debunking the concept of “AI as a job killer,” resulting in key media placements in CIO Magazine and InfoWorld. Ghostwriting and placing two executive bylines per month in leading media outlets including Chief Executive, Memeburn, and Global Banking - [kenzen the result](https://penvine.com/?elementor_library=kenzen-the-result) - PenVine took this Pre-Series A startup from zero to media darling in less than five months by: Developing new messaging and positioning for the company. Rewriting the Website and all press materials. Securing significant media coverage in: Forbes, CNBC, Fast Company, TechCrunch, and numerous sports and healthcare trade media outlets. Raising awareness and driving inbound - [aruba The Results](https://penvine.com/?elementor_library=aruba-the-results) - PenVine took a surgical approach to achieving Aruba’s competitive PR goals: Securing coverage to gain a competitive edge. Establishing AI-driven insights. Developing a strong story for the company in 5G/Wi-Fi hand off and cloud/WAN and edge security. Writing thought leadership content to drive visibility and lead generation. As a result of our PR program success, - [The goal nevenvision](https://penvine.com/?elementor_library=the-goal-nevenvision) - Develop brand ID and messaging for the company. Develop PR program designed to target potential acquirers. - [Sprinklr the goal](https://penvine.com/?elementor_library=sprinklr-the-goal) - To introduce Sprinklr globally. To create the sub-market category: enterprise social media management. To position the company as a first mover and category leader. - [result symboi](https://penvine.com/?elementor_library=result-symboi) - Developing extensive visibility via media coverage across the US, Europe and Asia. Securing executive speaker placements at industry events, include the Mobile World Congress. Developing PR plan for consistent coverage, which included an aggressive announcement pipeline. Developing a consistent byline program for CEO. Successfully re-launching the company’s global brand after its three-way merger with European - [strategy symbio](https://penvine.com/?elementor_library=strategy-symbio) - Hire PenVine to generate visibility and momentum for the company outside of China. Task PenVine with developing and executing successful acquisition strategy. Launch the company in the U.S. - [Persistent result](https://penvine.com/?elementor_library=persistent-result) - PenVine took this established global technology brand from zero U.S. visibility to thought leadership domination in under six months by: Working closely with subject matter experts and executive teams to create thought leadership content, successfully placing 20 bylined articles in leading media outlets. Securing 59 media placements in leading business (Reuters, WSJ, Bloomberg), trade (ComputerWorld, - [SECURITY & ANTI-FRAUD TECHNOLOGY](https://penvine.com/?elementor_library=cybersecurity-fraud) - [CLEAN & GREEN TECHNOLOGY](https://penvine.com/?elementor_library=clean-green-technology) - [BIG DATA & ANALYTICS](https://penvine.com/?elementor_library=big-data-analytics) - [MOBILE TECHNOLOGY](https://penvine.com/?elementor_library=mobile-technology) - [ENTERPRISE TECHNOLOGY](https://penvine.com/?elementor_library=enterprise-technology) - [FINTECH](https://penvine.com/?elementor_library=fintech) - [Smart Technology & IoT](https://penvine.com/?elementor_library=smart-technology-iot) - [Location](https://penvine.com/?elementor_library=location) - [Artificial Intelligence](https://penvine.com/?elementor_library=artificial-intelligence) - [HEALTHCARE TECHNOLOGY](https://penvine.com/?elementor_library=healthcare-technology) - [CONSUMER TECHNOLOGY](https://penvine.com/?elementor_library=consumer-technology) - [Elementor Archive #2369](https://penvine.com/?elementor_library=elementor-archive-2369) - What We Think Public relations builds credibility and trust, drives lead generation, and increases market share. All Content TypesAdvertisingAI VisibilityHappy New YearJennifer SchenbergJennifer Schenberg PenVineMarketingMobileNewsletterPenVinePublic RelationsSocial MediaUncategorizedClient NewsThe Pulse: AI Is Rewriting Fraud, Finance, and Brand DiscoveryRead MoreAI VisibilityHow CMOs Turn Marketing Metrics Into a Revenue StoryRead MoreClient NewsIntroducing The Pulse & Celebrating 11 Years - [SUPPLY CHAIN & PROCUREMENT](https://penvine.com/?elementor_library=supply-chain-procurement) - [COMMUNICATIONS TECHNOLOGY & SERVICES](https://penvine.com/?elementor_library=communications-technology-services) - [work with us](https://penvine.com/?elementor_library=work-with-us) - Content area - [Visual & Creative](https://penvine.com/?elementor_library=visual-creative) - [Payments](https://penvine.com/?elementor_library=payments-2) - [TECHNOLOGY DEVELOPMENT & OUTSOURCING](https://penvine.com/?elementor_library=technology-development-outsourcing) - [bio](https://penvine.com/?elementor_library=bio) - Jennifer Schenberg Founder & Chief Talker Schenberg is a renowned communications strategist with decades of experience building strong brands, increasing shareholder value, and accelerating client growth. She has deep domain expertise in communications (mobile, telecom, satellite, cable, streaming, TV, radio), multichannel advertising, cybersecurity, identity verification, global technology, fraud, fintech, social media, smart technology, IoT, digital - [RETAIL TECHNOLOGY](https://penvine.com/?elementor_library=retail-technology) - [MEDIA](https://penvine.com/?elementor_library=media) - [IDENTITY VERIFICATION](https://penvine.com/?elementor_library=identity-verification) - [SOCIAL MEDIA TECHNOLOGY](https://penvine.com/?elementor_library=social-media-technology) - [DIGITAL ENTERTAINMENT](https://penvine.com/?elementor_library=digital-entertainment) - [menu new](https://penvine.com/?elementor_library=menu-new) - About Work Our Services Careers The Pulse About Work Our Services Careers The Pulse - [PAYMENTS](https://penvine.com/?elementor_library=payments) - [strategy arago](https://penvine.com/?elementor_library=strategy-arago) - Arago hired PenVine to launch the company in the U.S. and to develop a consistent communications and industry analyst relations program aimed at driving awareness in key focus areas. - [result emarketer](https://penvine.com/?elementor_library=result-emarketer) - Within just three months, PenVine significantly increased eMarketer’s visibility and market momentum by securing extensive business and trade media coverage. The consistent marketplace visibility translated directly into new account wins and positioned eMarketer as the leading industry resource for media commentary on a variety of marketing, content, and advertising news. As a result, the company - [strategy emarketer](https://penvine.com/?elementor_library=strategy-emarketer) - eMarketer retained PenVine to elevate the firm’s corporate profile and to develop consistent, high-profile media coverage for attracting new clients, upselling new services, and retaining existing subscribers. - [goal emarketer](https://penvine.com/?elementor_library=goal-emarketer) - To brand the company as the leading authority on all things digital and mobile marketing and advertising. - [goal symbio](https://penvine.com/?elementor_library=goal-symbio) - To establish awareness of Symbio in the US and Western Europe. - [RESULTS nevenvision](https://penvine.com/?elementor_library=results-nevenvision) - Within just six months, PenVine secured pivotal profile coverage in the LA Business Journal and two primetime NBC Today in LA TV segments which highlighted two different use cases of NevenVision technology. Each story ran more than three minutes and focused solely on NevenVision. This coverage secured the interest of multiple buyers, with Google ultimately - [STRATEGY nevenvision](https://penvine.com/?elementor_library=strategy-nevenvision) - NevenVision retained PenVine to develop and oversee global PR & marketing. After devising a PR strategy to achieve a desirable 12–18-month exit, PenVine conducted an extensive stakeholder and influencer perception audit which helped define personas and inform new messaging and positioning for the company. After positioning the company as a mobile image and facial recognition - [kenzen the STRATEGY](https://penvine.com/?elementor_library=kenzen-the-strategy) - Kenzen retained PenVine to develop a strategy for introducing the company to key audiences to attract funding, speed the sales cycle, and firmly establish the company as a category and thought leader. - [Persistent Strategy](https://penvine.com/?elementor_library=persistent-strategy) - Persistent Systems hired PenVine to launch the company in the U.S. market and develop a consistent communications program aimed at driving awareness in its core focus areas. - [Elementor Loop Item #2325](https://penvine.com/?elementor_library=elementor-loop-item) - Elementor Loop Item #2325 Read More - [subscribe](https://penvine.com/?elementor_library=subscribe) - Content area - [Sprinklr Strategy](https://penvine.com/?elementor_library=sprinklr-strategy) - With the world’s largest tech companies nipping at their heels, as well as “smaller” players like Buddy Media, HootSuite and Spredfast, Sprinklr hired PenVine in a competitive bid, to drive its launch, PR strategy, and aggressive thought leadership activities. - [Sprinklr result](https://penvine.com/?elementor_library=sprinklr-result) - In just 60 days, PenVine took Sprinklr from being an unknown startup in a highly crowded market, to being hailed as “the most suited social media management platform for the enterprise” by Altimeter Group. By securing features in The Wall Street Journal, Dow Jones, and VentureBeat, and proactive media coverage in Business Insider, ComputerWorld, DigiDay, - [Persistent the goal](https://penvine.com/?elementor_library=persistent-the-goal) - To broadly introduce the company in the U.S. markets. To build visibility and momentum for the company in big data analytics, cloud computing, and mobile and social markets. - [aruba The Strategy](https://penvine.com/?elementor_library=aruba-the-strategy) - By punching up their messages and implementing an aggressive PR program, PenVine helped shape Aruba’s competitive edge vis a vis Cisco and Juniper. - [aruba THE SITUATION](https://penvine.com/?elementor_library=aruba-the-situation) - Aruba was trailing its competitors. They were known as the wireless LAN company with no visibility in security, and no AI story. Aruba hired PenVine for its domain expertise and influencer relationships in these areas. For more than three years, PenVine has helped Aruba (a subsidiary of Hewlett Packard Enterprise) to strategically integrate its AI - [kenzen the goal](https://penvine.com/?elementor_library=the-goal) - To develop branding, messaging and positioning, and formally launch the company as a category owner of smart wearables for healthcare and fitness. To position the company as the leading authority on wearables, precision medicine, and mobile analytics for preventative healthcare. - [menu](https://penvine.com/?elementor_library=menu) - [Newsletter Clean June](https://penvine.com/?elementor_library=newsletter-clean-june) - PenVine’s inaugural newsletter, The Pulse, is a celebration of the clients we love, the partnerships we’ve built, and the relationships we’ve cultivated for decades. Inside, we highlight client milestones and recent media results from CNN, Bloomberg News, CNBC Squawk Box, USA TODAY and more. The Pulse: Celebrating 11 Years of Partnership In the fast-moving, high-stakes - [Newsletter](https://penvine.com/?elementor_library=newsletter) - PenVine’s inaugural newsletter, The Pulse, is a celebration of the clients we love, the partnerships we’ve built, and the relationships we’ve cultivated for decades. Inside, we highlight client milestones and recent media results from CNN, Bloomberg News, CNBC Squawk Box, USA TODAY and more. The Pulse: Celebrating 11 Years of Partnership In the fast-moving, high-stakes - [Vertical Pages](https://penvine.com/?elementor_library=vertical-pages) - From Challengers to Category Leaders Data-Driven B2B Technology PR Results The proof is in the outcomes: category creation, market leadership, IPOs, and strategic exits to industry giants like Google, Cisco, and Constellation Software. For decades, global leaders like TransUnion, HPE Aruba Networking, and Persistent Systems have turned to PenVine to build communications strategies that make ## Team Showcase - [Ilona Mohacsi](https://penvine.com/team-showcase/ilona-mohacsi/) - PR and industry analyst relations leader, managing account teams, research, and reporting. - [Jennifer Schenberg Olszewski](https://penvine.com/team-showcase/jennifer-schenberg-olszewski/) - Global PR strategist, managing strategy and planning, thought leadership, marketing, and content creation. ## Categories - [Uncategorized](https://penvine.com/the-pulse/category/uncategorized/) - [Social Media](https://penvine.com/the-pulse/category/social-media/) - [Public Relations](https://penvine.com/the-pulse/category/public-relations/) - [Speaking](https://penvine.com/the-pulse/category/public-relations/speaking/) - [Recognition](https://penvine.com/the-pulse/category/public-relations/recognition/) - [Awards](https://penvine.com/the-pulse/category/public-relations/awards/) - [Thought Leadership](https://penvine.com/the-pulse/category/public-relations/thoughts-leadership/) - [Mobile Advertising](https://penvine.com/the-pulse/category/advertising/mobile-advertising/) - [Advertising](https://penvine.com/the-pulse/category/advertising/) - [Mobile](https://penvine.com/the-pulse/category/mobile/) - [Happy New Year](https://penvine.com/the-pulse/category/happy-new-year/) - [Jennifer Schenberg](https://penvine.com/the-pulse/category/jennifer-schenberg/) - [Industry Analyst Relations](https://penvine.com/the-pulse/category/public-relations/industry-analyst-relations/) - [PenVine](https://penvine.com/the-pulse/category/penvine/) - [Jennifer Schenberg PenVine](https://penvine.com/the-pulse/category/jennifer-schenberg-penvine/) - [Newsletter](https://penvine.com/the-pulse/category/newsletter/) - Our official monthly roundup of company updates, client highlights, and PR results. - [Client News](https://penvine.com/the-pulse/category/newsletter/client-news/) - In-depth reviews of our strategies, workflows, and PR success stories. - [Media Coverage](https://penvine.com/the-pulse/category/newsletter/media-coverage/) - Features, interviews, and mentions of our work across earned media platforms. - [PR Results](https://penvine.com/the-pulse/category/newsletter/pr-results/) - Data, metrics, and measurable proof of the impact we deliver. - [Marketing](https://penvine.com/the-pulse/category/marketing/) - [AI Visibility](https://penvine.com/the-pulse/category/ai-visibility/) - [AI Visibility Metrics](https://penvine.com/the-pulse/category/ai-visibility/ai-visibility-metrics/) - [CMO](https://penvine.com/the-pulse/category/marketing/cmo/) ## Tags - [TV Everywhere](https://penvine.com/the-pulse/tag/tv-everywhere/) - [Email Marketing](https://penvine.com/the-pulse/tag/email-marketing/) - [social consumers](https://penvine.com/the-pulse/tag/social-consumers/) - [social media](https://penvine.com/the-pulse/tag/social-media-2/) - [social shopping](https://penvine.com/the-pulse/tag/social-shopping/) - [enterprise social media management](https://penvine.com/the-pulse/tag/enterprise-social-media-management/) - [streaming media](https://penvine.com/the-pulse/tag/streaming-media/) - [digital music](https://penvine.com/the-pulse/tag/digital-music/) - [DRM](https://penvine.com/the-pulse/tag/drm/) - [digital rights management](https://penvine.com/the-pulse/tag/digital-rights-management/) - [streaming music](https://penvine.com/the-pulse/tag/streaming-music/) - [cable operators](https://penvine.com/the-pulse/tag/cable-operators/) - [second screen](https://penvine.com/the-pulse/tag/second-screen/) - [streaming TV](https://penvine.com/the-pulse/tag/streaming-tv/) - [IPTV](https://penvine.com/the-pulse/tag/iptv/) - [tablet advertising](https://penvine.com/the-pulse/tag/tablet-advertising/) - [tablet TV](https://penvine.com/the-pulse/tag/tablet-tv/) - [Social PR](https://penvine.com/the-pulse/tag/social-pr/) - [crisis communications](https://penvine.com/the-pulse/tag/crisis-communications/) - [Global public relations](https://penvine.com/the-pulse/tag/global-public-relations/) - [Marketing Communications](https://penvine.com/the-pulse/tag/marketing-communications/) - [brand awareness](https://penvine.com/the-pulse/tag/brand-awareness/) - [marketing support](https://penvine.com/the-pulse/tag/marketing-support/) - [snail mail](https://penvine.com/the-pulse/tag/snail-mail/) - [direct mail](https://penvine.com/the-pulse/tag/direct-mail/) - [conversation marketing](https://penvine.com/the-pulse/tag/conversation-marketing/) - [12/12/12](https://penvine.com/the-pulse/tag/121212/) - [The Rule of Three](https://penvine.com/the-pulse/tag/the-rule-of-three/) - [New Years](https://penvine.com/the-pulse/tag/new-years/) - [Holidays](https://penvine.com/the-pulse/tag/holidays/) - [cellphone](https://penvine.com/the-pulse/tag/cellphone/) - [mobile](https://penvine.com/the-pulse/tag/mobile-2/) - [mobile marketing](https://penvine.com/the-pulse/tag/mobile-marketing/) - [mobile music](https://penvine.com/the-pulse/tag/mobile-music/) - [mobile ticketing](https://penvine.com/the-pulse/tag/mobile-ticketing/) - [mobile devices](https://penvine.com/the-pulse/tag/mobile-devices/) - [mobile video](https://penvine.com/the-pulse/tag/mobile-video/) - [mobile email](https://penvine.com/the-pulse/tag/mobile-email/) - [mobile apps](https://penvine.com/the-pulse/tag/mobile-apps/) - [mobile messaging](https://penvine.com/the-pulse/tag/mobile-messaging/) - [texting](https://penvine.com/the-pulse/tag/texting/) - [video calling](https://penvine.com/the-pulse/tag/video-calling/) - [Penvine](https://penvine.com/the-pulse/tag/penvine/) - [Media Relations Pro](https://penvine.com/the-pulse/tag/media-relations-pro/) - [tech PR](https://penvine.com/the-pulse/tag/tech-pr/) - [technology PR](https://penvine.com/the-pulse/tag/technology-pr/) - [Mobile Advertising](https://penvine.com/the-pulse/tag/mobile-advertising/) - [2013](https://penvine.com/the-pulse/tag/2013/) - [consumer PR](https://penvine.com/the-pulse/tag/consumer-pr/) - [lifestyle PR](https://penvine.com/the-pulse/tag/lifestyle-pr/) - [Media Relations](https://penvine.com/the-pulse/tag/media-relations/) - [PR Jobs](https://penvine.com/the-pulse/tag/pr-jobs/) - [PR Careers](https://penvine.com/the-pulse/tag/pr-careers/) - [leadership](https://penvine.com/the-pulse/tag/leadership/) - [public relations](https://penvine.com/the-pulse/tag/public-relations/) - [PR](https://penvine.com/the-pulse/tag/pr/) - [jennifer schenberg penvine](https://penvine.com/the-pulse/tag/jennifer-schenberg-penvine/) - [CEO](https://penvine.com/the-pulse/tag/ceo/) - [Thought Leadership](https://penvine.com/the-pulse/tag/thought-leadership/) - [writer](https://penvine.com/the-pulse/tag/writer/) - [fintech](https://penvine.com/the-pulse/tag/fintech/) - [technology](https://penvine.com/the-pulse/tag/technology/) - [B2B](https://penvine.com/the-pulse/tag/b2b/) - [PRJobs](https://penvine.com/the-pulse/tag/prjobs/) - [TechPR](https://penvine.com/the-pulse/tag/techpr/) - [hiring](https://penvine.com/the-pulse/tag/hiring/) - [IoT](https://penvine.com/the-pulse/tag/iot/) - [#WFH](https://penvine.com/the-pulse/tag/wfh/) - [#Pivot](https://penvine.com/the-pulse/tag/pivot/) - [#FreelancePR](https://penvine.com/the-pulse/tag/freelancepr/) - [#NYCStrong](https://penvine.com/the-pulse/tag/nycstrong/) - [#publicrelations](https://penvine.com/the-pulse/tag/publicrelations/) - [Digital marketing](https://penvine.com/the-pulse/tag/digital-marketing/) - [11-year anniversary](https://penvine.com/the-pulse/tag/11-year-anniversary/) - [client partnership](https://penvine.com/the-pulse/tag/client-partnership/) - [press coverage](https://penvine.com/the-pulse/tag/press-coverage/) - [media mentions](https://penvine.com/the-pulse/tag/media-mentions/) - [milestone](https://penvine.com/the-pulse/tag/milestone/) - [brand visibility metrics](https://penvine.com/the-pulse/tag/brand-visibility-metrics/) - [accelerating pipeline](https://penvine.com/the-pulse/tag/accelerating-pipeline/) - [qualitative metrics](https://penvine.com/the-pulse/tag/qualitative-metrics/) - [growth marketing](https://penvine.com/the-pulse/tag/growth-marketing/) - [AI Fraud](https://penvine.com/the-pulse/tag/ai-fraud/) - [Consumer Finance](https://penvine.com/the-pulse/tag/consumer-finance/) - [Fintech PR](https://penvine.com/the-pulse/tag/fintech-pr/) - [TransUnion](https://penvine.com/the-pulse/tag/transunion/) - [Glasswing Ventures](https://penvine.com/the-pulse/tag/glasswing-ventures/) - [The Pulse](https://penvine.com/the-pulse/tag/the-pulse/) - [Media Coverage](https://penvine.com/the-pulse/tag/media-coverage/) - [Genuin](https://penvine.com/the-pulse/tag/genuin/) - [Generative Engine Optimization](https://penvine.com/the-pulse/tag/generative-engine-optimization/)