Industry
Digital Transformation Technology
Type
Public
Audience
B2B
Company Stage
Established Brand
01: THE GOAL
02: THE STRATEGY
03: THE RESULTS
To broadly introduce the company in the U.S. markets.
To build visibility and momentum for the company in big data analytics, cloud computing, and mobile and social markets.
To build visibility and momentum for the company in big data analytics, cloud computing, and mobile and social markets.
Persistent Systems hired PenVine to launch the company in the U.S. market and develop a consistent communications program aimed at driving awareness in its core focus areas.
PenVine took this established global technology brand from zero U.S. visibility to thought leadership domination in under six months by:
- Working closely with subject matter experts and executive teams to create thought leadership content, successfully placing 20 bylined articles in leading media outlets.
- Securing 59 media placements in leading business (Reuters, WSJ, Bloomberg), trade (ComputerWorld, TechTarget), and vertical media (BioIT World, Package Printing, Pharmaceutical Technology).
- Developing extensive customer announcement pipeline.
- Securing recognition in ComputerWorld’s Heroes of Innovation awards.
Strategies Used:
- Thought Leadership
- Customer PR
- Announcements
- Awards
More Featured Work
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