Industry
Customer Experience Management
Type
Public
Audience
B2B
Company Stage
Established Brand
01: THE GOALS
02: THE STRATEGY
03: THE RESULTS
- To introduce Sprinklr globally.
- To create the sub-market category: enterprise social media management.
- To position the company as a first mover and category leader.
With the world’s largest tech companies nipping at their heels, as well as “smaller” players like Buddy Media, HootSuite and Spredfast, Sprinklr hired PenVine in a competitive bid, to drive its launch, PR strategy, and aggressive thought leadership activities.
In just 60 days, PenVine took Sprinklr from being an unknown startup in a highly crowded market, to being hailed as “the most suited social media management platform for the enterprise” by Altimeter Group. By securing features in The Wall Street Journal, Dow Jones, and VentureBeat, and proactive media coverage in Business Insider, ComputerWorld, DigiDay, TechCrunch and others, we not only put Sprinklr on the map, but in the lead. Today, the company maintains this momentum as a publicly traded unicorn.
Strategies Used:
- Proactive Media Relations
- Messaging and Positioning
- Industry Analyst Relations
- Announcements
- Customer PR
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