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The Great Reshuffle: Join PenVine

By Jennifer Schenberg On February 4, 2022 · Add Comment

With a shattering 47 million people quitting their jobs last year, people are rethinking everything. Many are making brave pivots, escaping burnout, or looking for an opportunity that better suits their passions. The Economist talks about the other end of the stick: employers — and how labor shortages are forcing firms to get creative. In [...]

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The Social Disconnect Between Brand and Consumer

By Jennifer Schenberg On November 29, 2012 · Add Comment

We wrote about the importance and impact of social media on sales. Today we’re writing about how brands do (or do not effectively) use social media to learn about their customers. When businesses listen to and respond to customers — they learn about their likes, wants and needs. But according to data from Pivot, only 34% [...]

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