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Social Media vs Email: What Makes Us Buy?

By Jennifer Schenberg On November 29, 2012 · Add Comment

Social media may not be a channel for the “hard sell” but it impacts sales just as much as email. There’s a huge difference between influencing and motivating vs activating via discounts. Today’s consumer is on the look out for coupons and deals — but what makes them pull the trigger? Word-of-mouth, social recommendation or [...]

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