NevenVision retained PenVine to develop and oversee global PR & marketing. After devising a PR strategy to achieve a desirable 12–18-month exit, PenVine conducted an extensive stakeholder and influencer perception audit which helped define personas and inform new messaging and positioning for the company. After positioning the company as a mobile image and facial recognition solution for enterprise marketing executives and security professionals, PenVine developed an aggressive media relations strategy which ultimately achieved the company’s objective, several months early.