Industry
Global Product Development Outsourcing
Type
Private
Audience
B2B
Company Stage
Established
01: THE GOAL
02: THE STRATEGY
03: THE RESULTS
To establish awareness of Symbio in the US and Western Europe.
- Hire PenVine to generate visibility and momentum for the company outside of China.
- Task PenVine with developing and executing successful acquisition strategy.
- Launch the company in the U.S.
- Developing extensive visibility via media coverage across the US, Europe and Asia.
- Securing executive speaker placements at industry events, include the Mobile World Congress.
- Developing PR plan for consistent coverage, which included an aggressive announcement pipeline.
- Developing a consistent byline program for CEO.
- Successfully re-launching the company’s global brand after its three-way merger with European companies, The Flander Group and Ardites.
- Securing coverage in The New York Times, Bloomberg, Fast Company, Reuters, InformationWeek, and VentureBeat.
Strategies Used:
- Proactive Media Relations
- Announcements
- Industry Analyst Relations
- Event PR
- Speaking Opportunities
- Partner PR
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