Introducing The Pulse & Celebrating 11 Years of Partnership

The PenVine team positioned this client as a thought leaders and repeat subject matter expert on Bloomberg TV covering all things AI.

Here, Glasswing Ventures founder and managing partner Rudina Seseri joins Bloomberg TV to offer a sharp take on the AI infrastructure race. Seseri says that while the market was watching OpenAI, Anthropic built trust, enterprise compliance, and workflow integration, which now positions it as the more durable platform. She says that enterprise winners will be vertical specialists with proprietary data and architectures built for a single industry, not horizontal platforms chasing breadth, and that the companies that own a vertical before consolidation hits will be very hard to displace.

A prime example of how PenVine leverages data-driven insights to secure major media coverage, this time, including not one, but two client executives. This is how we build category leadership.

TransUnion’s latest Top Fraud Trends Report reveals that 1 in 6 U.S. consumers lost money to digital fraud last year, with a median loss of $2,307, and that generative AI is accelerating both the scale and sophistication of criminal activity. With TransUnion executives cited throughout USA Today as the definitive authorities on consumer fraud trends, this placement reinforces the company’s position as the trusted source of intelligence for enterprises navigating an AI-driven fraud environment.

By leveraging fresh consumer insights, PenVine was able to crack into major business media outlets, offering a consumer and executive point of view on inflation. Our spokesperson A prime example of how PenVine leverages data-driven insights to secure major media coverage, this time, including not one, but two client executives. This is how we build category leadership.

This CNN story about rising consumer sentiment features TransUnion’s head of global research and consulting, Charlie Wise. He reports consumer pessimism dropped from a year ago while inflation remains the top financial concern. Drawing on TransUnion’s Q2 Consumer Pulse Survey, Wise acknowledged that consumers may be seen as “getting numb to it,” but he believes it’s actually resilience, noting consumers are “getting used to the realities that price stability is going to be a little out of normal balance.”

PenVine’s CEO, Jennifer Schenberg, has served as Labviva’s CMO-in-Residence for two years. In that time, she built a global communications and marketing strategy, including media relations, executive communications, demand generation, and a customer reference program. Through close collaboration with company executives, investors, sales, and customer success teams, she developed a strong narrative and consistent thought leadership that transformed the company from a quiet Series B startup to Series C category leader. The proof is in the AI citations: Labviva went from zero visibility to zero-click visibility, cited as number one or two in its category.

In this article, we explore Agentic AI in life sciences as Labviva CEO Siamak Baharloo makes for neutral AI procurement platforms. For Forbes, he argues that vendor-managed inventory creates a fundamental conflict of interest: “its profit motive is not always aligned with an organization’s cost optimization goals.” The alternative, he says, functions “much like a GPS for sourcing,” and McKinsey research he cites shows procurement functions adopting agentic AI could become “25% to 40% more efficient.”

Cultivating an expert spokesperson takes time, but once PenVine establishes a cadence of high-profile coverage, the next step is landing them as an on-air source. Charlie Wise has been exactly that kind of partner, which is why we recently placed him on CNBC’s Squawk Box, in a segment on redefining the American Dream.

As America just celebrated its 250th anniversary, CNBC turned to TransUnion SVP and head of global research and consulting Charlie Wise to put consumer financial behavior in context. Wise’s on-air assessment: consumer demand remains strong, with record levels of new credit card openings and personal loan activity.

Identity verification, or IDV, is an area of deep domain expertise for PenVine. We’ve represented several clients whose identity and fraud solutions tackle everything from deepfakes and phishing to account takeovers and synthetic fraud. 

But what happens when the AI agent itself gets compromised? That’s the question we brought to Kiri Masters (The Drum, Retail Media Breakfast Club), offering Trulioo’s subject matter expert to weigh in on verifying AI agents in retail environments, where agentic commerce is opening entirely new fraud vulnerabilities.

In the article, Trulioo CPO Zac Cohen frames it as a “verification chain of custody” problem. Trulioo’s answer is a digital agent passport that verifies who built an agent and where it originated, carrying identity protocols, credentials, permissions, and consents across merchant websites, payment platforms, and crypto transactions.